Embarrassment is a villain to be crushed. - Robert B. Cialdini

The patrolman’s account provides certain insights into the way we respond to social proof. First, we seem to assume that if a lot of people are doing the same thing, they must know something we don’t. Especially when we are uncertain, we are willing to place an enormous amount of trust in the collective knowledge of the crowd. Second, quite frequently the crowd is mistaken because they are not acting on the basis of any superior information but are reacting, themselves, to the principle of social proof.

¿Existe algún mecanismo aplicable en toda clase de contextos del que puedan echar mano las entidades para provocar este tipo de comportamientos sincronizados y condicionar así a los distintos integrantes del grupo hacia los objetivos grupales? Pues sí. Se trata de la música.

What we present first changes the way people experience what we present to them next.