In visual reading, like verbal reading, the completeness of the reading relates directly to the quality of the reader’s stored information. - William Zinsser

The only way to learn to write is to force yourself to produce a certain number of words on a regular basis.

Writing, however, isn’t a special language that belongs to English teachers and a few other sensitive souls who have a “gift for words.” Writing is thinking on paper. Anyone who thinks clearly should be able to write clearly — about any subject at all.

Most writers sow adjectives almost unconsciously into the soil of their prose to make it more lush and pretty, and the sentences become longer and longer as they fill up with stately elms and frisky kittens and hard-bitten detectives and sleepy lagoons.