Most writers sow adjectives almost unconsciously into the soil of their prose to make it more lush and pretty, and the sentences become longer and lo… - William Zinsser

Most writers sow adjectives almost unconsciously into the soil of their prose to make it more lush and pretty, and the sentences become longer and longer as they fill up with stately elms and frisky kittens and hard-bitten detectives and sleepy lagoons.

The adjective that exists solely as decoration is a self-indulgence for the writer and a burden for the reader.

Not every oak has to be gnarled.

Yet many writers are paralyzed by the thought that they are competing with everybody else who is trying to write and presumably doing it better. This can often happen in a writing class. Inexperienced students are chilled to find themselves in the same class with students whose byline has appeared in the college newspaper. But writing for the college paper is no great credential; I’ve often found that the hares who write for the paper are overtaken by the tortoises who move studiously toward the goal of mastering the craft.

I remember the language of the people I grew up with. Language was so important to them. All that power was in it. And grace and metaphor. Some of it was very formal and Biblical, because the habit is that when you have something important to say you go into parable, if you’re from Africa, or you go into another level of language. I wanted to use language that way, because my feeling was that a black novel was not black because I wrote it, or because there were black people in it, or because it was about black things. It was the style. It had a certain style. It was inevitable. I couldn’t describe it, but I could produce it.

When I tell aspiring writers that they should think of themselves as part entertainer, they don’t like to hear it — the word smacks of carnivals and jugglers and clowns. But to succeed you must make your piece jump out of a newspaper or a magazine by being more diverting than everyone else’s piece. You must find some way to elevate your act of writing into an entertainment. Usually this means giving the reader an enjoyable surprise. Any number of devices will do the job: humor, anecdote, paradox, an unexpected quotation, a powerful fact, an outlandish detail, a circuitous approach, an elegant arrangement of words. These seeming amusements in fact become your “style.