One of the words I railed against was “personality,” as in a “TV personality.” But now I wonder if it isn’t the only word for that vast swarm of peop… - William Zinsser

...writing is a craft, not an art, and that the man who runs away from his craft because he lacks inspiration is fooling himself.

As George Orwell pointed out in “Politics and the English Language,” an essay written in 1946 but often cited during the wars in Cambodia, Vietnam and Iraq, “political speech and writing are largely the defense of the indefensible. . . . Thus political language has to consist largely of euphemism, question-begging and sheer cloudy vagueness.

It wont do to say that the reader is too dumb or too lazy to keep pace with the train of thought. If the reader is lost, it's usually because the writer hasn't been careful enough