Moral: There are no cheap substitutes for the best. - William Zinsser

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Moral: There are no cheap substitutes for the best.

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About William Zinsser

William Knowlton Zinsser (born October 7, 1922 – May 12, 2015 ) was an American writer, editor, literary critic, and teacher. He began his career as a journalist for the New York Herald Tribune, where he worked as a feature writer, drama editor, film critic, and editorial writer, and has been a longtime contributor to leading magazines.

Biography information from Wikiquote

Also Known As

Alternative Names: William Knowlton Zinsser
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Additional quotes by William Zinsser

The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn’t induce him to continue to the third sentence, it’s equally dead.
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