Efficiency is doing things right. Effectiveness is doing the right things. - Dave Trott

Additional quotes by Dave Trott

Brand is another word for reputation or image. And you don’t get a reputation just by claiming something.

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Our whole world is advertising, so we think everyone’s whole world is advertising. That’s why so many of us are so bad at it. We don’t think it’s our job to talk to people outside advertising. We think it’s their job to pay attention to us.

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If you avoid the rejection, you avoid the opportunity.

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