Brand is another word for reputation or image. And you don’t get a reputation just by claiming something. - Dave Trott

No wonder men had more power. They had more power because they didn’t ask anyone else’s permission. They just went ahead and did what they wanted. And they weren’t as scared of being wrong as the women were. For them, getting the result was more important than being right.

Steve Jobs, founder of Apple, had a similar view. He didn’t believe in research. He said, ‘It’s not the public’s job to know what they’re going to want. It’s my job to know what they’re going to want.

As the economist J.M. Keynes said: “The difficulty lies not so much in developing new ideas, as in escaping from the old ones.