Inception relies on a completely new set of tools: the Status Tip-Off, the Flash Roll, Pre-Wired Ideas, Plain Vanilla, being Compelling, and the Buye… - Oren Klaff

Your social value is fluid and changes with the environment you are in — or the environment you create. If you wish to elevate your social value in any given situation, you can do so by redirecting people into a domain where you are in charge. This is easier to do than you might think.

primarily in the field of medical devices. Intriguingly, while at Dow Corning in the 1960s, he helped to invent the first generation of silicone breast implants. Today, he owned two companies: MediCor and Southwest Exchange. MediCor’s breast implant business had looked promising for a while. But the success enjoyed there was short-lived, and McGhan turned desperate. To keep MediCor solvent, McGhan began siphoning money from Southwest Exchange. Southwest Exchange, which McGhan bought in

ideas you come up with using your problem-solving brain — the neocortex — must be intentionally retuned for the croc brain that will receive them.