Broadcasting weakness by seeking validation is often a death sentence. - Oren Klaff

A pitch narrative can be thought of as a series of tension loops. Push then pull. Create tension. Then resolve it.

What is vitally important is making sure your message fulfills two objectives: First, you don’t want your message to trigger fear alarms. And second, you want to make sure it gets recognized as something positive, unexpected, and out of the ordinary — a pleasant novelty. Bypassing

Money is never a prize; it’s a commodity, a means for getting things done. Money simply transfers economic value from place to place so that people are able to work together.