Marino Santos y sus hombres resumieron sus funciones en cinco elementos esenciales: 1. Controlar lo que se vende. 2. Controlar cómo se vende. 3. Cont… - Michael Gerber

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Marino Santos y sus hombres resumieron sus funciones en cinco elementos esenciales: 1. Controlar lo que se vende. 2. Controlar cómo se vende. 3. Controlar cómo se planifica. 4. Controlar cómo se construye y se instala. 5. Controlar cómo se controla. Cuando un contratista perdía de vista alguno de estos cinco puntos de control, como los llamaban Marino Santos y sus hombres, el trabajo no finalizaba como se había acordado. Eso no sería

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About Michael Gerber

Michael E. Gerber (born June 20, 1936), American small business guru and author,

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Native Name: Michael E. Gerber
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the key is to plan, envision, and articulate what you see in the future both for yourself and for your employees. Because if you don’t articulate it — I mean, write it down, clearly, so others can understand it —

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Your Business Development Program is the vehicle through which you can create your Franchise Prototype. The Program is composed of seven distinct steps: 1. Your Primary Aim 2. Your Strategic Objective 3. Your Organizational Strategy 4. Your Management Strategy 5. Your People Strategy 6. Your Marketing Strategy 7. Your Systems Strategy

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