And as the world becomes more and more complex, and the com… - Michael Gerber

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And as the world becomes more and more complex, and the commodities more varied, the feelings we want become more urgent, less rational, more unconscious.

Michael Gerber

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About Michael Gerber

Michael E. Gerber (born June 20, 1936), American small business guru and author,

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Native Name: Michael E. Gerber

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In art, it thrives in the rarefied arena of the avant-garde. In business, The Entrepreneur is the innovator, the grand strategist, the creator of new methods

Because true trust comes from knowing, not from blind faith.

So when you ask, “Is this business an Opportunity Worth Pursuing?” the only way to tell is to determine how many selling opportunities you have (your customers’ demographics) and how successfully you can satisfy the emotional or perceived needs lurking there (your customers’ psychographics).

And as the world becomes more and more complex, and the commodities more varied, the feelings we want become more urgent, less rational, more unconsc… - Michael Gerber

About Michael Gerber

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