Mixed cultural signals have perpetuated certain stereotypes-for example, that of the Hispanic woman as the "Hot Tamale" or sexual firebrand. It is a … - Judith Ortiz Cofer

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Mixed cultural signals have perpetuated certain stereotypes-for example, that of the Hispanic woman as the "Hot Tamale" or sexual firebrand. It is a one-dimensional view that the media have found easy to promote. In their special vocabulary, advertisers have designated "sizzling" and "smoldering" as the adjectives of choice for describing not only the foods but also the women of Latin America. From conversations in my house, I recall hearing about the harassment that Puerto Rican women endured in factories where the "bossmen" talked to them as if sexual innuendo was all they understood, and worse, often gave them the choice of submitting to advances or being fired.