The third says that the business is a place where everythin… - Michael Gerber

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The third says that the business is a place where everything we know how to do is tested by what we don’t know how to do, and that the conflict between the two is what creates growth, what creates meaning.

Michael Gerber

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About Michael Gerber

Michael E. Gerber (born June 20, 1936), American small business guru and author,

Biography information from Wikiquote

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Native Name: Michael E. Gerber

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Josh Kaufman Peter Thiel Peter Drucker Ben Horowitz Richard Branson

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How can I create a business whose results are systems-dependent rather than people-dependent? Systems-dependent rather than expert-dependent. How can I create an expert system rather than hire one?

So when you ask, “Is this business an Opportunity Worth Pursuing?” the only way to tell is to determine how many selling opportunities you have (your customers’ demographics) and how successfully you can satisfy the emotional or perceived needs lurking there (your customers’ psychographics).

What is standing in the way of my customer getting what he wants from my business?

The third says that the business is a place where everything we know how to do is tested by what we don’t know how to do, and that the conflict betwe… - Michael Gerber

About Michael Gerber

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