The attraction of the virtuoso for the public is very like that of the circus for the crowd. There is always the hope that something dangerous may happen.

To become a crowd is to keep out death.

When you have two people who love each other, are happy and gay and really good work is being done by one or both of them, people are drawn to them as surely as migrating birds are drawn at night to a powerful beacon. If the two people were as solidly constructed as the beacon there would be little damage except to the birds. Those who attract people by their happiness and their performance are usually inexperienced. They do not know how not to be overrun and how to go away. They do not always learn about the good, the attractive, the charming, the soon-beloved, the generous, the understanding rich who have no bad qualities and who give each day the quality of a festival and who, when they have passed and taken the nourishment they needed, leave everything deader than the roots of any grass Attila's horses' hooves have ever scoured.

...love, and consequently fear, of the crowd being one of the most powerful motives in all human beings...

Perhaps you are not trying to whip a crowd into a frenzy; you just want to bring people over to your side. Choose your strategy and words carefully. You might think it is better to reason with people, explain your ideas. But it is hard for an audience to decide whether an argument is reasonable as they listen to you talk. They have to concentrate and listen closely, which requires great effort. People are easily distracted by other stimuli, and if they miss a part of your argument, they will feel confused, intellectually inferior, and vaguely insecure. It is more persuasive to appeal to people’s hearts than their heads. Everyone shares emotions, and no one feels inferior to a speaker who stirs up their feelings. The crowd bonds together, everyone contagiously experiencing the same emotions.

You can attract luck simply by telling people what you are working on.

Crowds can be frightening. They have a way of impressing the low, base taste upon their members. Watching the way thousands of people in his audience could not think for themselves, could not find the courage to allow their ordinary feelings of decency and taste to prevail, I understood better how demagogues are possible.

Business today consists in persuading crowds.

A lot of songs I sang to crowds to get their reaction. That's how I knew they'd hit.

"It is only in a crowd that man can become free of this fear of being touched. That is the only situation in which the fear changes into its opposite. The crowd he needs is the dense crowd, in which body is pressed to body; a crowd, too, whose psychical constitution is also dense, or compact, so that he no longer notices who it is that presses against him. As soon as a man has surrendered himself to the crowd, he ceases to fear its touch. Ideally, all are equal there; no distinctions count. Not even that of sex. The man pressed against him is the same as himself He feels him as he feels himself. Suddenly it is as though everything were happening in one and the same body." (15)

It's like people inviting you to come along to a church service or an amateur orchestra. They're hoping that you'll join. People are recruiters at heart, you know. It makes them feel more comfortable to see the ranks of their particular enthusiasm swelling.

Le public est une bête féroce: il faut l'enchaîner ou la fuir.

Meeting our audiences, or at least the members of the audience who would like to meet us, makes us different from other entertainers. We aren’t scared of our audiences. We’ve learned that the crowds that other entertainers might hate — the quiet crowds — include many people who are loving the show. I love quiet crowds now; I don’t see them as lacking enthusiasm, I see them as paying attention. We’ve learned that a joke that didn’t get a loud laugh might be someone’s favorite line.

There are different phases of companies. When you’re in the tens of people, the idea itself either attracts people or it doesn’t. People are there because they think the problem you’re trying to solve is just that important.