A man's success in business today turns upon his power of getting people to believe he has something that they want.

The future belongs to crowds.

Our first task therefore must be to persuade people.

Politics is about the persuasion required to move people to judgement.

At the end of reasons comes persuasion.

There is only one way to get anybody to do anything do you know what it is? This is far from a trivial question. Business is, after all, the ability to motivate a group of individuals to move an idea from concept to reality; to take a theory and make it a practice; to gain the buy-in of your employees and colleagues; to encourage others to execute your plans

Perhaps you are not trying to whip a crowd into a frenzy; you just want to bring people over to your side. Choose your strategy and words carefully. You might think it is better to reason with people, explain your ideas. But it is hard for an audience to decide whether an argument is reasonable as they listen to you talk. They have to concentrate and listen closely, which requires great effort. People are easily distracted by other stimuli, and if they miss a part of your argument, they will feel confused, intellectually inferior, and vaguely insecure. It is more persuasive to appeal to people’s hearts than their heads. Everyone shares emotions, and no one feels inferior to a speaker who stirs up their feelings. The crowd bonds together, everyone contagiously experiencing the same emotions.

To become a crowd is to keep out death.

L'art de persuader consiste autant en celui d'agréer qu'en celui de convaincre, tant les hommes se gouvernent plus par caprice que par raison.

Influence can persuade, but power can compel.

Business is the "art" of making money by selling things or services people want for more than their cost.

I knew, as everyone knows, that the easiest way to attract a crowd is to let it be known that at a given time and a given place some one is going to attempt something that in the event of failure will mean sudden death. That's what attracts us to the man who paints the flagstaff on the tall building, or to the 'human fly' who scales the walls of the same building.

I believe more and more that this business is about people. People, people. The idea is to make friends at the retail level, the warehouse level, let people see you exist, can form sentences and have an interest in something other than yourself.

A skilled persuader who understands both social media and the news business can easily stir the pot to create an advantage through chaos.