pitching is one of those business skills that depends heavily on the method you use and not how hard you try. Better method, more money. Much better … - Oren Klaff

There are limits to the human attention span, which is why a pitch must be brief, concise, and interesting,

To instigate a power frame collision, use a mildly shocking but not unfriendly act to cause it. Use defiance and light humor. This captures attention and elevates your status by creating something called “local star power.” (You will read about creating status and local star power in Chapter 3.)

Another way to control the frame is to respond to a comment with a small but forceful act of defiance. TARGET: “Thanks for coming over. I only have 15 minutes this afternoon.” YOU: “That’s okay, I only have 12.” You smile. But you are serious, too.