The notion that there might be any need for, or possibility of, profound changes in the institutions that shape American life work, family, technology, the primacy of the car and the single-family house — is foreign to the mainstream media that define our common sense. And so conflicts that cannot be addressed politically have expressed themselves by other means. From public psychodramas like the O. J. Simpson trial, the Lewinsky scandal and Columbine to disaster movies, talk shows and "reality TV," popular culture carries the burden of our emotions about race, feminism, sexual morality, youth culture, wealth, competition, exclusion, a physical and social environment that feels out of control.
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Popular culture is the vital sign of the spiritual health of a society. How it portrays marginalized people, how it contradicts its own professed values, how it celebrates certain behavior over others, how it imagines fantastic ideas and worlds that never existed — and then strives to bring them into existence. It’s a cauldron of the boiling unconscious that then tries to sieve out the unacceptable.
There are many times that these representations – novels, songs, films, graphic novels, tv shows – make us laugh or cry because we recognize parts of ourselves in them. That’s great. But we shouldn’t think that these representations actually represent us. Rather can’t. We are all much too complicated to be represented in this way. But nevertheless the longing to see our lives represented is powerful – and we need it. It is great to feel connected to a community because of popular culture – we just have to realise that almost any artefact of popular culture that – by its nature becomes popular – is never the whole truth of people’s lives. It is a consumer item – and that’s fine.; just don’t compare it to the authenticity of human experience, to understand the uniqueness of an individual life.
popular culture is where we go to talk to and agree with one another; to simplify ourselves; to find our herd. It’s like going to the Automat to buy an emotion. The thrills are cheap and the payoffs predictable and, after a while, the repetition is a bummer. Whereas books are where we go alone to complicate ourselves. Inside this solitude, we take on contours, textures, perspectives. Heightened language levitates the reader. Great art transfigures. And when we go back to it, it’s full of even more surprises. We get older; it gets smarter.
The media landscape of the present day is a map in search of a territory. A huge volume of sensational and often toxic imagery inundates our minds, much of it fictional in content. How do we make sense of this ceaseless flow of advertising and publicity, news and entertainment, where presidential campaigns and moon voyages are presented in terms indistinguishable from the launch of a new candy bar or deodorant? What actually happens on the level of our unconscious minds when, within minutes on the same TV screen, a prime minister is assassinated, an actress makes love, an injured child is carried from a car crash? Faced with these charged events, prepackaged emotions already in place, we can only stitch together a set of emergency scenarios, just as our sleeping minds extemporize a narrative from the unrelated memories that veer through the cortical night. In the waking dream that now constitutes everyday reality, images of a blood-spattered widow, the chromium trim of a limousine windshield, the stylised glamour of a motorcade, fuse together to provide a secondary narrative with very different meanings.
Our media make crisis chatter out of news and fill our minds with anxious phantoms of the real thing — a summit in Helsinki, a treaty in Egypt, a constitutional crisis in India, a vote in the U.N., the financial collapse of New York. We can't avoid being politicized (a word as murky as the condition which it describes) because it is necessary after all to know what is going on. Worse yet, what is going on will not let us alone. Neither the facts nor the deformations, the insidious platitudes of the media (tormenting because the underlying realities are so large and so terrible), can be screened out. The study of literature itself is heavily "politicized."
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I focus on popular culture because I focus on those areas where black humanity is most powerfully expressed, where black people have been able to articulate their sense of the world in a profound manner. And I see this primarily in popular culture. Why not in highbrow culture? Because the access has been so difficult. Why not in more academic forms? Because academic exclusion has been the rule for so long for large numbers of black people that black culture, for me, becomes a search for where black people have left their imprint and fundamentally made a difference in terms of how certain art forms are understood. This is currently in popular culture. And it has been primarily in music, religion, visual arts and fashion.
People tend to assess the relative importance of
issues by the ease with which they are retrieved from memory — and this is
largely determined by the extent of coverage in the media. Frequently
mentioned topics populate the mind even as others slip away from
awareness. In turn, what the media choose to report corresponds to their
view of what is currently on the public’s mind. It is no accident that
authoritarian regimes exert substantial pressure on independent media.
Because public interest is most easily aroused by dramatic events and by
celebrities, media feeding frenzies are common
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