popular culture is where we go to talk to and agree with one another; to simplify ourselves; to find our herd. It’s like going to the Automat to buy an emotion. The thrills are cheap and the payoffs predictable and, after a while, the repetition is a bummer. Whereas books are where we go alone to complicate ourselves. Inside this solitude, we take on contours, textures, perspectives. Heightened language levitates the reader. Great art transfigures. And when we go back to it, it’s full of even more surprises. We get older; it gets smarter.
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Popular culture is the vital sign of the spiritual health of a society. How it portrays marginalized people, how it contradicts its own professed values, how it celebrates certain behavior over others, how it imagines fantastic ideas and worlds that never existed — and then strives to bring them into existence. It’s a cauldron of the boiling unconscious that then tries to sieve out the unacceptable.
There are many times that these representations – novels, songs, films, graphic novels, tv shows – make us laugh or cry because we recognize parts of ourselves in them. That’s great. But we shouldn’t think that these representations actually represent us. Rather can’t. We are all much too complicated to be represented in this way. But nevertheless the longing to see our lives represented is powerful – and we need it. It is great to feel connected to a community because of popular culture – we just have to realise that almost any artefact of popular culture that – by its nature becomes popular – is never the whole truth of people’s lives. It is a consumer item – and that’s fine.; just don’t compare it to the authenticity of human experience, to understand the uniqueness of an individual life.
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I focus on popular culture because I focus on those areas where black humanity is most powerfully expressed, where black people have been able to articulate their sense of the world in a profound manner. And I see this primarily in popular culture. Why not in highbrow culture? Because the access has been so difficult. Why not in more academic forms? Because academic exclusion has been the rule for so long for large numbers of black people that black culture, for me, becomes a search for where black people have left their imprint and fundamentally made a difference in terms of how certain art forms are understood. This is currently in popular culture. And it has been primarily in music, religion, visual arts and fashion.
I’m not suggesting that every aspect of popular culture has the pedagogical potential of Antigone or the Aeneid, and I’m not suggesting that “classic” popular culture can do all of the intellectual work of core courses in Western Civ. The advent of “classic” popular culture means, among other things, that the cultural dreck of your childhood has somehow survived to become the cultural dreck of your children’s childhood. But it also means that popular culture is not necessarily ephemeral after all, and that the saga of Star Wars and the faux funk of KC and the Sunshine Band may in fact unite the past two generations more effectively than any number of Great Books and Western Civ courses. The curious thing about teaching popular culture these days, then, is really this: while so much of it is transitory and ephemeral, so much of it, surprisingly enough, seems to be here to stay.
If communication takes place between the artwork and the public, it is on the level of sensibility, through the emotions and their immanent modifications. It does not have anything to do with words, with collective, ideological or scientific representations, or with their critical, intellectual or literary formulations, in short, anything that is called culture. It is totally independent from that type of culture. This is why it is addressed to the group of people who ‘lack culture’. It is popular in the sense that it leads to what is most essential in each human being: one’s capacity to feel, to suffer and to love.
The notion that there might be any need for, or possibility of, profound changes in the institutions that shape American life work, family, technology, the primacy of the car and the single-family house — is foreign to the mainstream media that define our common sense. And so conflicts that cannot be addressed politically have expressed themselves by other means. From public psychodramas like the O. J. Simpson trial, the Lewinsky scandal and Columbine to disaster movies, talk shows and "reality TV," popular culture carries the burden of our emotions about race, feminism, sexual morality, youth culture, wealth, competition, exclusion, a physical and social environment that feels out of control.
Culture is knowing the best that has been thought and said in the world; in other words, culture means reading, not idle and casual reading, but reading that is controlled and directed by a definite purpose. Reading, so understood, is difficult, and contrary to an almost universal belief, those who can do it are very few. I have already remarked the fact that there is no more groundless assumption than that literacy carries with it the ability to read. At the age of seventy-nine Goethe said that those who make this assumption "do not know what time and trouble it costs to learn to read. I have been working at it for eighteen years, and I can't say yet that I am completely successful."
Movies are much more fascist than books. They tell you what to feel, when to feel it. Popular movies manipulate you. Music tells you when it's a sad part and when it's a happy part. You're obliged to watch them at the speed the filmmaker has created for you. That, I think, is one of the reasons why they're so popular - because you don't have to think very hard. The filmmaker has done all the thinking for you.
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