Candor generates trust. Trust is the basis on which real change, constructive change, is made.

The kind of trust that is necessary to build a great team is what I call vulnerability-based trust. This is what happens when members get to a point where they are completely comfortable being transparent, honest, and naked with one another, where they say and genuinely mean things like "I screwed up," "I need help," "Your idea is better than mine," "I wish I could learn to do that as well as you do," and even, "I'm sorry." When everyone on a team knows that everyone else is vulnerable enough to say and mean those things, and that no one is going to hide his or her weaknesses or mistakes, they develop a deep and uncommon sense of trust. They speak more freely and fearlessly with one another and don't waste time and energy putting on airs or pretending to be someone they're not. Over time, this creates a bond that exceeds what many people ever experience in their lives and,

Trust isn't solely about keeping faith in others' promises; it's also about being dependable in the promises we've made to others.

Trust is the glue that holds everything together. It creates the environment in which all of the other elements — win-win stewardship agreements, self-directing individuals and teams, aligned structures and systems, and accountability — can flourish.

Integrity is the seed from which trust blooms.

vulnerability is a guardian of integrity

Nothing moves me more than courage: so total a sacrifice deserved complete trust from me. But she never believed that I trusted her, since she did not suspect how much I distrusted others. In spite of appearances to the contrary, I do not regret having yielded to Sophie as much as it lay in my nature to do; at the first glance I had caught sight of something in her incorruptible, with which one could make a compact as sure, and as dangerous, as with an element itself. Fire may be trusted, provided one knows that its law is to burn, or die.

Creating content that gets read and builds trust requires you to adopt and communicate the same core values that help you build relationships in the physical world. Here’s my formula: GENEROSITY + VULNERABILITY + ACCOUNTABILITY + CANDOR = TRUST

Three criteria are put forward by O’Neill in assessing trustworthiness: competence, honesty and reliability.

Long-term success depends upon trust.

Leaps of greatness require the combined problem-solving ability of people who trust each other.

Boundaries — You respect my boundaries, and when you’re not clear about what’s okay and not okay, you ask. You’re willing to say no. Reliability — You do what you say you’ll do. At work, this means staying aware of your competencies and limitations so you don’t overpromise and are able to deliver on commitments and balance competing priorities. Accountability — You own your mistakes, apologize, and make amends. Vault — You don’t share information or experiences that are not yours to share. I need to know that my confidences are kept, and that you’re not sharing with me any information about other people that should be confidential. Integrity — You choose courage over comfort. You choose what is right over what is fun, fast, or easy. And you choose to practice your values rather than simply professing them. Nonjudgment — I can ask for what I need, and you can ask for what you need. We can talk about how we feel without judgment. Generosity — You extend the most generous interpretation possible to the intentions, words, and actions of others. Self-trust is often a casualty

Trust is the foundation of real teamwork.

Vulnerability sounds like truth and feels like courage.