automatic-pilot device, like social proof, should never be trusted fully; - Robert B. Cialdini

El riesgo por temor resulta ser de verdad peligroso y ciertamente temible.

Without question, when people are uncertain, they are more likely to use others’ actions to decide how they themselves should act.

Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Those pressures will cause us to respond in ways that justify our earlier decision.