This market way of life promotes addictions to stimulation and obsessions with comfort and convenience.

This market way of life promotes addictions to stimulation and obsessions with comfort and convenience. (p29)

There does exist a distinctly American way of life which properly ought to be preserved. But it is not defined by race. The American way of life is defined by philosophy. ... The American nation emerged unique, defined not by its shared ethnic or racial or religious identity, but by its shared allegiance to liberty.

Used to the conditions of a capitalistic environment, the average American takes it for granted that every year business makes something new and better accessible to him. Looking backward upon the years of his own life, he realizes that many implements that were totally unknown in the days of his youth and many others which at that time could be enjoyed only by a small minority are now standard equipment of almost every household. He is fully confident that this trend will prevail also in the future. He simply calls it the American way of life and does not give serious thought to the question of what made this continuous improvement in the supply of material goods possible.

What picture of American society is likely to be imprinted on the consciousness of average Europeans? Given what they read or hear every day from intellectuals and politicians, they can hardly have any choice in the unpleasant particulars, especially if they happen to be French. The picture repeatedly sketched for them is as follows: American society is entirely ruled by money. No other value, whether familial, moral, religious, civic, cultural, professional, or ethical has any potency in itself. Everything in America is a commodity, regarded and used exclusively for its material value. A person is judged solely by the worth of his bank account. Every U.S. President has been in the pockets of the oil companies, the military-industrial complex, the agricultural lobby, or the financial manipulators of Wall Street. America is the "jungle" par excellence of out-of-control, "savage" capitalism, where the rich are always becoming richer and fewer, while the poor are becoming poorer and more numerous. Poverty is the dominant social reality in America. Hordes of famished indigents are everywhere, while luxurious chauffeured limousines with darkened windows glide through the urban wilderness.

For the majority of contemporary Americans, the essence of life, liberty, and the pursuit of happiness centers on a relentless personal quest to acquire, to consume, to indulge, and to shed whatever constraints might interfere with those endeavors.

...After all, the chief business of the American people is business. They are profoundly concerned with producing, buying, selling, investing and prospering in the world. I am strongly of the opinion that the great majority of people will always find these are the moving impulses of our life. But it is only those who do not understand our people, who believe that our national life is entirely absorbed by material motives. We make no concealment of the fact that we want wealth, but there are many other things that we want much more. We want peace and honor, and that charity which is so strong an element of all civilization. The chief ideal of the American people is idealism.

"Is it possible nevertheless that our consumer culture does make good on its promises, or could do so? Might these, if fulfilled, lead to a more satisfying life? When I put the question to renowned psychologist Tim Krasser, professor emeritus of psychology at Knox College, his response was unequivocal. "Research consistently shows," he told me, "that the more people value materialistic aspirations as goals, the lower their happiness and life satisfaction and the fewer pleasant emotions they experience day to day. Depression, anxiety, and substance abuse also tend to be higher among people who value the aims encouraged by consumer society."

He points to four central principles of what he calls ACC — American corporate capitalism: it "fosters and encourages a set of values based on self-interest, a strong desire for financial success, high levels of consumption, and interpersonal styles based on competition."

There is a seesaw oscillation, Tim found, between materialistic concerns on the one hand and prosocial values like empathy, generosity, and cooperation on the other: the more the former are elevated, the lower the latter descend. For example, when people strongly endorse money, image, and status as prime concerns, they are less likely to engage in ecologically beneficial activities and the emptier and more insecure they will experience themselves to be. They will have also lower-quality interpersonal relationships. In turn, the more insecure people feel, the more they focus on material things.

As materialism promises satisfaction but, instead, yields hollow dissatisfaction, it creates more craving. This massive and self-perpetuating addictive spiral is one of the mechanisms by which consumer society preserves itself by exploiting the very insecurities it generates.

Disconnection in all its guises — alienation, loneliness, loss of meaning, and dislocation — is becoming our culture's most plentiful product. No wonder we

When it comes to dressing well, American culture is so self-fulfilled that it has not only disregarded this courtesy of self-presentation, but has turned that disregard into a virtue. "We are too superior/busy/cool/not-uptight to bother about how we look to other people, and so we can wear pajamas to school and underwear to the mall."

Since the end of the postwar economic boom, certain strategies have been intensified to stimulate consumption, especially strategies aimed at American youth that project sexual activity as instant fulfillment and violence as the locus of machismo identity. This market activity has contributed greatly to the disorientation and confusion of American youth, and those with less education and fewer opportunities bear the brunt of this cultural chaos.

The whole question of race is one that America would much rather not face honestly and squarely. To some, it is embarrassing; to others, it is inconvenient; to still others, it is confusing. But for black Americans, to know it and tell it like it is and then to act on that knowledge should be neither embarrassing nor inconvenient nor confusing. Those responses are luxuries for people with time to spare, who feel no particular sense of urgency about the need to solve certain serious social problems. Black people in America have no time to play nice, polite parlor games—especially when the lives of their children are at stake. Some white Americans can afford to speak softly, tread lightly, employ the soft-sell and put-off (or is it put-down?). They own the society. For black people to adopt their methods of relieving our oppression is ludicrous. We blacks must respond in our own way, on our own terms, in a manner which fits our temperaments. The definitions of ourselves, the roles we pursue, the goals we seek are our responsibility. It is crystal clear that the society is capable of and willing to reward those individuals who do not forcefully condemn it—to reward them with prestige, status and material benefits. But these crumbs of co-optation should be rejected. The over-riding, all-important fact is that as a people, we have absolutely nothing to lose by refusing to play such games.

The whole question of race is one that America would much rather not face honestly and squarely. To some, it is embarrassing; to others, it is inconvenient; to still others, it is confusing. But for black Americans, to know it and tell it like it is and then to act on that knowledge should be neither embarrassing nor inconvenient nor confusing. Those responses are luxuries for people with time to spare, who feel no particular sense of urgency about the need to solve certain serious social problems. Black people in America have no time to play nice, polite parlor games—especially when the lives of their children are at stake. Some white Americans can afford to speak softly, tread lightly, employ the soft-sell and put-off (or is it put-down?). They own the society. For black people to adopt their methods of relieving our oppression is ludicrous. We blacks must respond in our own way, on our own terms, in a manner which fits our temperaments. The definitions of ourselves, the roles we pursue, the goals we seek are our responsibility. It is crystal clear that the society is capable of and willing to reward those individuals who do not forcefully condemn it—to reward them with prestige, status and material benefits. But these crumbs of co-optation should be rejected. The over-riding, all-important fact is that as a people, we have absolutely nothing to lose by refusing to play such games.

But I'll have to be honest with you, what struck me everywhere I went -- without exception, people really wanted the same basic things out of an American life. And I wanna be clear, when I say "basic things", I mean things like meaningful work, safe neighborhoods, good schools, affordable quality healthcare. But I also mean something more. It became clear to me, people want security. And I mean that broadly; they wanna feel like their life is built on a solid foundation that won't collapse under them if the wind blows the wrong way or something happens. People want an opportunity where they feel like they can get ahead, not just settling to get by. And they really are concerned about giving their kids a chance to get ahead. And I think, most of all (and you saw it, in a very deep way), people want freedom. To live their lives the way they want to live them. It's not the way-- Maybe their neighbors wouldn't want them to live the same way, but the freedom is supposed to be everybody's birthright! Not because of how much money you had, or where your family came from, no matter who you love or how you prayed... or what you think about the issues of the day are.

The dominant mood of contemporary American culture is the self-celebration of the peasantry.