Nonfiction writing should always have a point: It should leave the reader with a set of facts, or an idea, or a point of view, that he didn’t have be… - William Zinsser

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Nonfiction writing should always have a point: It should leave the reader with a set of facts, or an idea, or a point of view, that he didn’t have before he started reading. Writers may write for any number of good personal reasons — ego, therapy, recollection, validation of their lives. But what they produce will have a validity of its own to the extent that it’s useful to somebody else.

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About William Zinsser

William Knowlton Zinsser (born October 7, 1922 – May 12, 2015 ) was an American writer, editor, literary critic, and teacher. He began his career as a journalist for the New York Herald Tribune, where he worked as a feature writer, drama editor, film critic, and editorial writer, and has been a longtime contributor to leading magazines.

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Alternative Names: William Knowlton Zinsser
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It wont do to say that the reader is too dumb or too lazy to keep pace with the train of thought. If the reader is lost, it's usually because the writer hasn't been careful enough

Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it’s not a question of gimmicks to “personalize” the author. It’s a question of using the English language in a way that will achieve the greatest clarity and strength.

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