Students of extraordinariness lack strong models that can be crisply tested. - Howard Gardner

Levers of Change and Tipping Points Classically, change takes place through compulsion, manipulation, persuasion, or through some combination thereof. In this book I have directed attention to deliberate and open attempts at mind change. I have also stressed the classic forms of persuasion: talk, teaching, therapy, and the creation and dissemination of new ideas and products. We must recognize, however, that in the future, these low-tech agents may well be supplanted by new forms of intervention: some will be biological, involving transformation of genes or brain tissue; some will be computational, entailing the use of new software and new hardware; and some will represent increasingly intricate amalgams of the biological and the computational realms. Perhaps the greatest challenge is to determine when the desired content has in fact been conveyed and whether it has actually been consolidated. Alas, there are no formulas for this step: each case of mind changing is distinctive. It is helpful to bear in mind that most mind change is gradual, occurring over significant periods of time; that awareness of the mind change is often fleeting, and the mind change may occur prior to consciousness thereof; that individuals have a pronounced tendency to slip back to earlier ways of thinking; but that when a mind change has become truly consolidated, it is likely to become as entrenched as its predecessor. Every example of mind changing has its unique facets. But in general, such a shift of mind is likely to coalesce when we employ the seven levers of mind change: specifically, when reason (often buttressed with research ), reinforcement through multiple forms of representation, real world events, resonance, and resources all push in one direction — and resistances can be identified and successfully countered. Conversely, mind changing is unlikely to occur — or to consolidate — when resistances are strong and most of the other points of leverage are not in place.

given that many items reported by the “establishment press” turn out to be false, and that the same establishment press misses many important stories altogether, why should we attribute any special status to journalists? Why should we hallow, or expect, journalistic truths?

The most important consideration for those engaged in mind change, however, is probably the following: Avoid egocentrism — becoming ensnared in one’s own construal of events. The purpose of a mind-changing encounter is not to articulate your own point of view but rather to engage the psyche of the other person. In general, the more that one knows about the scripts and the strengths of the other person, the resistances and resonances, and the more that one can engage these fully, the more likely one will be successful in bringing about the desired change — or at least holding open the possibility of such changes.