It happens to all of us, time and time again. Because we’ve been deluded into thinking we’re really one person. - Michael Gerber

And what I hear you saying is that it is this identification with my business, my Technician’s need to see the business as nothing more or less than me, that is causing me all the pain I’m feeling, all the frustration I experience going to work every day. My belief that, if I’m good, the business will be. That if I work hard enough, the business will succeed.

A true business opportunity is the on that an entrepreneur invents to grow him or herself. Not to work in, but to work on.

it’s not the commodity or the work itself that is important. What’s important is the business: how it looks, how it acts, how it does what it is intended to do.