It happens to all of us, time and time again. Because we’ve been deluded into thinking we’re really one person. - Michael Gerber

Most people today are not getting what they want. Not from their jobs, not from their families, not from their religion, not from their government, and, most important, not from themselves. Something is missing in most of our lives. Part of what’s missing is purpose. Values. Worthwhile standards against which our lives can be measured. Part of what’s missing is a Game Worth Playing. What’s also missing is a sense of relationship. People suffer in isolation from one another. In a world without purpose, without meaningful values, what have we to share but our emptiness, the needy fragments of our superficial selves? As a result, most of us scramble about hungrily seeking distraction, in music, in television, in people, in drugs.

Value can be a word said at the door of the business as a customer leaves.

Orden. El orden es un elemento crucial en la composición visual de la empresa y nunca dejo de sorprenderme al ver que la mayoría de las empresas parecen ignorar completamente el precio que pagan día tras día por pasarlo por alto. El orden es justo lo que dice: cada cosa en su sitio; limpieza; aspecto impecable; una sensación profunda y completa de control, de que hay una lógica, una sensibilidad y un compromiso para mantener la selva fuera del recinto; la creencia en la cualidad especial de la vida humana; la atención meticulosa en el mantenimiento, en la superficie, en la novedad, en la frescura, en la esencia de las cosas tal y como se concibieron cuando eran nuevas. El orden es preparar el terreno como si el mismo Dios viniera a visitarnos.