The prize frame is the window through which you look at the world that allows you to see yourself as the prize: The money has to earn you, not the ot… - Oren Klaff

What is vitally important is making sure your message fulfills two objectives: First, you don’t want your message to trigger fear alarms. And second, you want to make sure it gets recognized as something positive, unexpected, and out of the ordinary — a pleasant novelty. Bypassing

Observing power rituals in business situations — such as acting deferential, engaging in meaningless small talk, or letting yourself be told what to do — reinforces the alpha status of your target and confirms your subordinate position. Do not do this!

If you have to explain your authority, power, position, leverage, and advantage, you do not hold the stronger frame.