The prize frame is the window through which you look at the world that allows you to see yourself as the prize: The money has to earn you, not the ot… - Oren Klaff

Unrealistic budgets and miscalculating costs are the greatest risks to a growing company, especially startups.

The alpha enjoys most of the attention in a social interaction, even when he’s not demanding it. And when he does demand it, the alpha captures the group’s attention immediately. When he makes a statement, it’s regarded as true, and the claims go unchallenged. There’s plenty of evidence to suggest that the alpha in a group is trusted and followed without question.

Inception relies on a completely new set of tools: the Status Tip-Off, the Flash Roll, Pre-Wired Ideas, Plain Vanilla, being Compelling, and the Buyer’s Formula. I’ll show you all of these later.