But what if we fail' they ask, whispering the dreaded word across the Generation Gap to their parents. 'Don't' they whisper back. What they should sa… - William Zinsser

An idea can have value in itself, but its usefulness diminishes to the extent that you can’t articulate it to someone else.

If you’re not a person who says “indeed” or “moreover,” or who calls someone an individual (“he’s a fine individual”), please don’t write it.

Yet very few people realize how badly they write and how badly this hurts them and their career and their company. People are judged on the basis of who they appear to be in their writing, and if what they write is pompous or fuzzy or disorganized they will be perceived as all those things. Bad writing makes bright people look dumb.