Yet very few people realize how badly they write and how badly this hurts them and their career and their company. People are judged on the basis of who they appear to be in their writing, and if what they write is pompous or fuzzy or disorganized they will be perceived as all those things. Bad writing makes bright people look dumb.
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When talented people write badly, it's generally for one of two reasons: Either they're blinded by an idea they feel compelled to prove of they're driven by an emotion they must express. When talented people write well, it is generally for this reason: They're moved by a desire to touch the audience.
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The disconcerting fact may first be pointed out that if you write badly about good writing, however profound may be your convictions or emphatic your expression of them, your style has a tiresome trick (as a wit once pointed out) of whispering: ‘Don’t listen!’ in your readers’ ears. And it is possible also to suggest that the promulgation of new-fangled aesthetic dogmas in unwieldy sentences may be accounted for—not perhaps unspitefully—by a certain deficiency in aesthetic sensibility; as being due to a lack of that delicate, unreasoned, prompt delight in all the varied and subtle manifestations in which beauty may enchant us.
One of the really bad things you can do to your writing is to dress up the vocabulary, looking for long words because you're maybe a little bit ashamed of your short ones. This is like dressing up a household pet in evening clothes. The pet is embarrassed and the person who committed this act of premeditated cuteness should be even more embarrassed.
Writers are a basically insecure bunch. We are convinced that everything we do sucks, all the time. It's something you have to fight. The best way to make sure that your writing will never be particularly good is to use it for something besides telling the story. And I think there's a real tension between sophistication and accessibility.
Nothing frustrates me more than someone who reads something of mine or anyone else's and says, angrily, 'I don't buy it.' Why are they angry? Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head — even if in the end you conclude that someone else's head is not a place you'd really like to be.
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