...the imagination is unleashed by constraints. You break out of the box by stepping into shackles. - Jonah Lehrer

In fact, most of us see perseverance as a distinctly uncreative approach, the sort of strategy that people with mediocre ideas are forced to rely on.

And so we keep on thinking, because the next thought might be the answer.

When you overthink at the wrong moment, you cut yourself off from the wisdom of your emotions, which are much better at assessing actual preferences. You lose the ability to know what you really want. And then you choose the worst strawberry jam.