Fool me once, shame on you. Fool me twice, shame on my dopa… - Jonah Lehrer

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Fool me once, shame on you. Fool me twice, shame on my dopamine neurons.

Jonah Lehrer

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About Jonah Lehrer

Jonah Lehrer (born June 25, 1981) is an American author and editor of Wired magazine, who writes on the topics of psychology, neuroscience, and the relationship between science and the humanities.

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Also Known As

Alternative Names: Jonah Richard Lehrer

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Alain de Botton Joseph Joubert Shane Parrish Malcolm Gladwell Richard Feynman

Additional quotes by Jonah Lehrer

Like a work of art, we exceed our materials. Science needs art to frame the mystery, but art needs science so that not everything is a mystery. Neither truth alone is our solution, for our reality exists in plural

Expertise is simply the wisdom that emerges from cellular error. Mistakes aren't things to be discouraged. On the contrary, they should be cultivated and carefully investigated.

In fact, the only way to remain creative over time — to not be undone by our expertise — is to experiment with ignorance, to stare at things we don't fully understand.

Fool me once, shame on you. Fool me twice, shame on my dopamine neurons. - Jonah Lehrer

About Jonah Lehrer

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