I'm glad I could find the time to meet with you today. And I do have another meeting right after this. Let's get started. - Oren Klaff

When you are reacting to the other person, that person owns the frame. When the other person is reacting to what you do and say, you own the frame.

When you are defiant and funny at the same time, he is pleasantly challenged by you and instinctively knows that he is in the presence of a pro.

Understanding how to harness and apply the power of frames is the most important thing you will ever learn.