Prizing is the sum of the actions you take to get to your target to understand that he is a commodity and you are the prize. Successful prizing resul… - Oren Klaff

Money is never a prize; it’s a commodity, a means for getting things done. Money simply transfers economic value from place to place so that people are able to work together.

Since childhood, others have been trying to smuggle their ideas into your mind. So naturally your mental defenses have gotten really good. It’s as if you have a small team of cognitive security guards and bouncers who are trained to keep unfamiliar and confusing ideas away.

Nobody wants to invest time or money into an old deal that has been sitting around. This is why you need to introduce a “Why now?” frame.