Since childhood, others have been trying to smuggle their ideas into your mind. So naturally your mental defenses have gotten really good. It’s as if… - Oren Klaff

you only have five minutes before your pitch wanders into a mental no-man’s land.

Here are some subtler examples of taking the power frame away. As soon as you come in contact with your target, look for the first opportunity to 1. Perpetrate a small denial, or 2. Act out some type of defiance. Examples You place a folder on the conference table that is labeled “Confidential — John Smith.” When the target reaches for the file, you grab it and say, “Uh-uh, not yet. You have to wait for this.” If you deal in creative work and you brought visuals, let the target sneak a peek and then, when you see him curiously looking, turn it over, take it away, and deliver a soft reprimand that says, not until I say you’re ready.

What is vitally important is making sure your message fulfills two objectives: First, you don’t want your message to trigger fear alarms. And second, you want to make sure it gets recognized as something positive, unexpected, and out of the ordinary — a pleasant novelty. Bypassing