Don’t try to visualize the great mass audience. There is no such audience — every reader is a different person. - William Zinsser

Good writing is lean and confident.

There are many good reasons for writing that have nothing to do with being published. Writing is a powerful search mechanism, and one of its satisfactions is to come to terms with your life narrative. Another is to work through some of life's hardest knocks — loss, grief, illness, addiction, disappointment, failure — and to find understanding and solace.

In visual reading, like verbal reading, the completeness of the reading relates directly to the quality of the reader’s stored information.