We write to find out what we know and what we want to say. - William Zinsser

Good writing is good writing, whatever form it takes and whatever we call it.

Whenever I listen to an artist or an art historian I'm struck by how much they see and how much they know — and how much I don't.

Good art writing should therefore do at least two things. It should teach us how to look: at art, architecture, sculpture, photography and all the other visual components of our daily landscape. And it should give us the information we need to understand what we're looking at.

The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn’t induce him to continue to the third sentence, it’s equally dead.