People who have lots of options are not uptight, and they don’t take themselves too seriously. - Oren Klaff

There are limits to the human attention span, which is why a pitch must be brief, concise, and interesting,

Inception relies on a completely new set of tools: the Status Tip-Off, the Flash Roll, Pre-Wired Ideas, Plain Vanilla, being Compelling, and the Buyer’s Formula. I’ll show you all of these later.

The two parts of the attention cocktail are novelty and tension, which in a pitch work together in a feedback loop for about 20 minutes until — no matter what you do or how hard you try — they get out of balance and then stop working altogether.