As a writer you must keep a tight rein on your subjective self — the traveler touched by new sights and sounds and smells — and keep an objective eye… - William Zinsser

If the nails are weak, your house will collapse. If your verbs are weak and your syntax is rickety, your sentences will fall apart.

Writing organizes and clarifies our thoughts. Writing is how we think our way into a subject and make it our own. Writing enables us to find out what we know — and what we don’t know — about whatever we’re trying to learn.

"Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the author. It's a question of using the English language in a way that will achieve the greatest clarity and strength."