I’m going to be an entrepreneur so I can be free. Free to do whatever I want, whenever I want, with whomever I want. - Alex Hormozi

The more big things you work on, the more you realize:
“80% done” is only a third of the way there.
“90% done” is actually halfway there.
Masterpieces are made in the details.
Good shit takes time.

There are two types of people:

1. People that work just enough that people don’t criticize them
2. People that work to be the absolute best there’s ever been

Do not ask them to work together.

First, if your audience has a problem they don’t know about, your lead magnet would make them aware of it. Second, you could solve a recurring problem for a short amount of time with a sample or trial of your core offer. Third, you can give them one step in a multi-step process that solves a bigger problem. All three solve one problem and reveal others. So your three types are: 1) Reveal Problems, 2) Samples and Trials, and 3) One Step Of A Multi-Step Process.