You don't want to work hard. You want to work smart. - Nicolas Cole

Specificity: Remember, Specificity Is The Secret. The more specific you are, the more likely a reader is going to immediately assume they are in the right place, reading the right writer for them.

*There is another strategy here, and that’s to not compete within an existing category but create an entirely new category of your own. However, before we get into breaking the rules, it’s important to learn the rules of the game, first.

But it wasn’t until I started writing about how I was a free agent and available as a freelance writer, that I realized the game had changed.