You have to operate with courage before you can operate with confidence. - Joe Polish

We have the curse of knowledge, where we can be so absorbed in something and actually assume that people understand what we teach, what we do, what we offer -- and they don't. An ad is brand new for someone that's seeing it for the first time.

There is no relationship between being good and getting paid. The #1 job of the Entrepreneur is to get paid.

There’s an old saying that goes, “If you want to sell what John Smith buys, you got to see through John Smith eyes.” It’s a way of articulating value: that which is valuable must be something that someone else actually wants.