When I’m in the right frame of mind, I start to create a list of dreams and goals. Some are preposterous; others are overly pragmatic. I don’t attemp… - Keith Ferrazzi

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When I’m in the right frame of mind, I start to create a list of dreams and goals. Some are preposterous; others are overly pragmatic. I don’t attempt to censor or edit the nature of the list — I put anything and everything down. Next to that first list, I write down in a second column all the things that bring me joy and pleasure: the achievements, people, and things that move me. The clues can be found in the hobbies you pursue and the magazines, movies, and books you enjoy. Which activities excite you the most, where you don’t even notice the hours that pass? When I’m done, I start to connect these two lists, looking for intersections, that sense of direction or purpose. It’s a simple exercise, but the results can be profound.

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About Keith Ferrazzi

Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?

Biography information from Wikiquote

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If it takes more than ten seconds to pitch your content, a television producer will assume you won’t be able to get your point of view across to an impatient audience. And a reporter might try to hustle you off the phone. Learn to be brief — in both your written and phone pitches. Brevity is cherished in the media.

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