All highly competent people continually search for ways to keep learning, growing, and improving. They do that by asking WHY. After all, the person who knows HOW will always have a job, but the person who knows WHY will always be the boss.

Start with the “why” and then the “what” and the “how” will be clear

I understand HOW: I do not understand WHY

real knowledge, true knowledge, comes from knowing why.

Your job isn’t to know the how, it’s to know the what and to be open to discovering, and receiving, the how.

You don't need to know how to achieve an outcome. Forget knowing how. All you need to know is your why and what for doing it.

Then, you share this with passion. The people you need will come to you. And they will bring the answers you need. And usually, much faster than you expect.

People and organizations who know their WHY enjoy greater, long-term success, command greater trust and loyalty among employees and customers and are more forward-thinking and innovative than their competition.

We need to understand what we can do and how. Otherwise we will never do it.

Those who don't know must learn from those who do.

Don't forget that a WHY is just a belief, HOWs are the actions we take to realize that belief and WHATs are the results of those actions.

Knowing WHY is essential for lasting success and the ability to avoid being lumped in with others.

Knowing your WHY is not the only way to be successful, but it is the only way to maintain a lasting success and have a greater blend of innovation and flexibility.

If we want to feel an undying passion for our work, if we want to feel we are contributing to something bigger than ourselves, we all need to know our WHY.

Our WHY is our purpose, cause or belief—the driving force behind everything we do. Our HOWs are the actions we take when we are at our natural best to bring our WHY to life. Our WHATs are the tangible manifestation of our WHY, the actual work we do every day.