A person who knows how may always have a job, but the person who knows why will always be his boss.

People and organizations who know their WHY enjoy greater, long-term success, command greater trust and loyalty among employees and customers and are more forward-thinking and innovative than their competition.

Those Who Know WHY Need Those Who Know HOW

The man who knows how will always have a job. The man who knows why will always be his boss.

Knowing your WHY is not the only way to be successful, but it is the only way to maintain a lasting success and have a greater blend of innovation and flexibility.

Instead, they are constantly trying to improve. They surround themselves with the most able people they can find, they look squarely at their own mistakes and deficiencies, and they ask frankly what skills they and the company will need in the future.

Knowing WHY is essential for lasting success and the ability to avoid being lumped in with others.

Those who only know what they do, tend to work harder. Those who know why they do what they do, tend to work smarter.

Successful people ask better questions, and as a result, they get better answers

There are nearly endless opportunities to improve each day and finding them largely boils down to being curious.

People who are better in the end are usually curious in the beginning.

Successful people ask better questions, and as a result, they get better answers.

"Ever since I was a little girl and could barely talk, the word 'why' has lived and grown along with me. It's a well-known fact that children ask questions about anything and everything, since almost everything is new to them. That is especially true of me, and not just as a child. Even when I was older, I couldn't stop asking questions.
I have to admit that it can be annoying sometimes, but I comfort myself with the thought that "You won't know until you ask," though by now I've asked so much that they ought to have made me a professor.
When I got older, I noticed that not all questions can be asked and that many whys can never be answered. As a result, I tried to work things out for myself by mulling over my own questions. And I came to the important discovery that questions which you either can't or shouldn't ask in public, or questions which you can't put into words, can easily be solved in your own head. So the word 'why' not only taught me to ask, but also to think. And thinking has never hurt anyone. On the contrary, it does us all a world of good."

people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.

Contrary to popular belief, my experience has shown me that the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.