What gets action is what gets attention. What gets attentio… - Dave Trott

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What gets action is what gets attention. What gets attention is what gets seen. So being visible, being impactful, is the most important part of any communication designed to change behaviour.

Dave Trott

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As the economist J.M. Keynes said: “The difficulty lies not so much in developing new ideas, as in escaping from the old ones.

I also like what Voltaire said about the English. ‘The English are like their own beer: the dregs are at the bottom, the top is nothing but froth, but the middle is quite excellent.

Less important points don’t add to the communication. They detract from the most important point. That’s what the single-minded proposition is all about.

What gets action is what gets attention. What gets attention is what gets seen. So being visible, being impactful, is the most important part of any … - Dave Trott

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