Nothing in life is as important as you think it is while you are thinking about it.”2 - Robert B. Cialdini

In one experiment conducted on five classes of Australian college students, a man was introduced as a visitor from Cambridge University in England. However, his status at Cambridge was represented differently in each of the classes. To one class, he was presented as a student; to a second class, a demonstrator; to another, a lecturer; to yet another, a senior lecturer; to a fifth, a professor. After he left the room, each class was asked to estimate his height. It was found that with each increase in status, the same man grew in perceived height by an average of a half inch, so that as the “professor” he was seen as two and a half inches taller than as the “student.

The aim is to get someone to want to buy quickly, without thinking too much about it.

such cases it is vital to remember that scarce things do not taste or feel or sound or ride or work any better because of their limited availability.