We are very particular about the people we select as business associates, so you're welcome to write or call for the free information kit, but don't … - Dan S. Kennedy

Excuses for Not Doing Well in Business • “Everybody in my city buys by price.” • “Nobody in my town uses credit cards.” • “Everybody in my town is cheap.” • “There’s a giant advertiser in my town.” • “I never get the good leads.” • “It’s the time of year.” • “There’s already too many doohickeys in my town.” • “What I do is so unique, nobody understands it.” • “It’s the economy, it’s my spouse, my staff ...

Many use an “application process” to make people qualify to buy. But none of them have gone to the extremes one did. At various times, he required prospective purchasers to listen to seven hours of introductory material and sign an official-looking affidavit attesting that they had done so before they were permitted to buy.

The goal is understanding. To persuade someone, to motivate someone, to sell someone, you really need to understand that person.