You must find some way to elevate your act of writing into entertainment. - William Zinsser

We write to find out what we know and what we want to say.

Nouns now turn overnight into verbs. We target goals and we access facts. Train conductors announce that the train won’t platform. A sign on an airport door tells me that the door is alarmed. Companies are downsizing. It’s part of an ongoing effort to grow the business. “Ongoing” is a jargon word whose main use is to raise morale. We face our daily job with more zest if the boss tells us it’s an ongoing project; we give more willingly to institutions if they have targeted our funds for ongoing needs. Otherwise we might fall prey to disincentivization.

"Writers and learners will write better and learn more if they understand the "why" of what they are studying."