You must find some way to elevate your act of writing into entertainment. - William Zinsser

Examine every word you put on paper. You'll find a surprising number that don't serve any purpose.

Ultimately the product that any writer has to sell is not the subject being written about, but who he or she is.

Probably no subject is too hard if people take the trouble to think and write and read clearly. Maybe, in fact, it’s time to redefine the “three R’s” — they should be reading, ’riting and reasoning. Together they add up to learning. It’s by writing about a subject we’re trying to learn that we reason our way to what it means. Reasoning is a lost skill of the children of the TV generation, with their famously short attention span. Writing can help them get it back.