To eliminate non-essentials means saying no to someone. Often. It means pushing against social expectations. To do it well takes courage and compassi… - Greg McKeown

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To eliminate non-essentials means saying no to someone. Often. It means pushing against social expectations. To do it well takes courage and compassion. So eliminating the non-essentials isn’t just about mental discipline. It’s about the emotional discipline necessary to say no to social pressure.

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About Greg McKeown

Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.

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Additional quotes by Greg McKeown

However, not pushing back costs more: our ability to choose what is most essential in life. For Jin-Yung and Clay, respect in the workplace and time for God and family were most important, so these were the things they deliberately and strategically chose to prioritise. After all, if you don’t set boundaries – there won’t be any. Or even worse, there will be boundaries, but they’ll be set by default – or by another person – instead of by design.

The life of an Essentialist is a life lived without regret. If you have correctly identified what really matters, if you invest your time and energy in it, then it is difficult to regret the choices you make. You become proud of the life you have chosen to live.

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