For example, here’s an excerpt from my article, “How Do Some People Succeed So Quickly? They Approach Life Like This.” Every single moment, of every … - Nicolas Cole
" "For example, here’s an excerpt from my article, “How Do Some People Succeed So Quickly? They Approach Life Like This.” Every single moment, of every single day, you are “practicing” something. If you don’t floss in the morning, you’re practicing not-flossing. If you choose to eat quinoa and veggies instead of Frosted Flakes, you’re practicing eating for fuel instead of eating for enjoyment. If you yell at your significant other, you’re practicing a lack of self-control. If you watch TV instead of working on your book, you’re practicing postponing your dream of becoming a novelist. The moment you start to see the world this way, you start to realize that every single moment, of every single day, you are practicing something. And how aware you are of whatever it is you’re practicing dictates how consciously (or unconsciously) you move toward or away from where it is you actually want to be: whether that’s a destination, a physical place, or an emotional state. Here, I am combining the 1/1/1/1 structure with repetition to give a reader plenty of actionable examples without forcing them to read through paragraphs of prose. I’m only giving them what they absolutely need — and then once I’ve given them a handful of examples, I follow up with a longer, more descriptive paragraph (alternating rhythms).
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Additional quotes by Nicolas Cole
Here’s an example of the 1/3/1 + 1/3/1 structure from my article, “8 Soft Skills You Need To Work At A High-Growth Startup.” It takes a certain type of personality to want to work at a startup — and the crucial qualities of startup employees you decide to hire. When I was 26 years old, one of my closest friends and I decided we were going to start a company. He was still in the process of finishing his MBA. I had recently taken the leap from my job as a copywriter working in advertising. And every few weeks he would fly to Chicago (where I was based), or I would fly to Atlanta (where he was based), and we’d trade off sleeping on each other’s couches while brainstorming what our first step was going to be. We called it Digital Press. I’ll never forget the day we decided to make our first hire. He was a freelance writer recommended to me by a friend — and we were in the market to start hiring writers and editors (to replace the jobs my co-founder, Drew, and I were performing ourselves). We asked him to meet us at Soho House in Chicago, ordered a bottle of red wine to share, and “interviewed” him by the pool on the roof. He was a fiction writer with a passion for fantasy and sci-fi (not business writing, which was what we needed), and we were young and inexperienced just hoping someone would trust us enough to follow our vision. We hired him — and fired him two months later. The last thing I want to point out here is that you can actually make the 1/3/1 + 1/3/1 structure move even faster by combining the last sentence of the first section, and the first sentence of the second section, into one singular subhead. Here’s how it works: This first sentence is your opener. This second sentence clarifies your opener. This third sentence reinforces the point you’re making with some sort of credibility or amplified description. And this fourth sentence rounds out your argument. This fifth sentence is both your conclusion and the first sentence of your second section. And this s
When it comes to online writing, conclusions are optional. The truth is, readers don’t need them. Especially in an 800 to 1,200-word article, a conclusion should happen in the span of a paragraph — or even a single sentence. Your last Main Point is technically the “climax” of the piece. And if we know anything about digital readers, it’s that as soon as they’re “done,” they’re done. They’ve already swiped back to their feed and started looking for the next piece of content to give their time and attention.