Implicit-egotism effect: we are generally drawn to the things and people that most resemble us. - Alex Hormozi

Hormozi Law: The longer you delay the ask, the bigger the ask you can make. “The longer the runway, the bigger the plane that can take off.

This is a massive problem for the entrepreneur because commodities are valued at the point of market efficiency. This means that the marketplace drives the price down through competition until the margins are just enough to keep the lights on:

10x talent comes when they’re ready, not when you are.