American computer scientist, academic lecturer and writer
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to succeed with deep work you must rewire your brain to be comfortable resisting distracting stimuli. This doesn’t mean that you have to eliminate distracting behaviors; it’s sufficient that you instead eliminate the ability of such behaviors to hijack your attention. The simple strategy proposed here of scheduling Internet blocks goes a long way toward helping you regain this attention autonomy.
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As a 2018 article from the MIT Sloan Management Review explains: “The ‘keep everybody busy’ theory remains alive and well . . . in knowledge work.”39 (The article elaborates that the manufacturing sector, by contrast, figured out in the 1980s that relentless busyness was not an optimal way to run things.)
Rosen explains as follows: “Hearing a succession of mediocre singers does not add up to a single outstanding performance.” In other words, talent is not a commodity you can buy in bulk and combine to reach the needed levels: There’s a premium to being the best. Therefore, if you’re in a marketplace where the consumer has access to all performers, and everyone’s q value is clear, the consumer will choose the very best.